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Building your Social Media Strategy

Guest Lecture Series
Apr 25, 2013 01:00 pm
Apr 25, 2013 01:30 pm
30 minutes

As a marketer you understand the power of Social Media and how it can impact your business. In this webinar you will learn the 5 steps required to build a social media strategy. Your social media strategy will help you to  increase your social reach and move  your social contacts through the sales cycle meeting your business objectives.

We will explain how to:

  • Understanding people & conversations
  • Identifying the right platforms
  • Obtain and provide training to succeed


Guest Lecturer Bio:

Kevin Dean is a seasoned digital and social media strategist with 15+ years of experience consulting with Senior Executives to implement Consumer Engagement, User Experience, and Online Marketing Initiatives. Kevin has led global web and social media projects and worked with two Fortune 500 companies and two Fortune 100 companies.

Kevin is a recognized expert in the fields of social business and digital marketing. He is a regular instructor, guest speaker, and panelist on the subject of social media at conferences around the country. Kevin Dean has been featured and quoted in trade journals and television reports on the trends and effects of social media on business.

Kevin is the Author of The Social Strategy Map – A framework for implementing consumer driven business strategies; available on Amazon .

Kevin blog

Follow Kevin on Twitter! @kevinjdean

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